What recurring online coaching costs in the market
Recurring online golf coaching is generally sold as a monthly membership rather than per hour. Across the market, entry-level plans that give you a set number of reviewed swing videos each month tend to sit in the low hundreds of dollars, while higher tiers that add unlimited reviews, live calls, or a named coach cost more. App subscriptions that only give you self-serve tools with no human coach are cheaper, but they are not coaching — nobody is looking at your swing.
The number that actually matters is cost per reviewed swing. A plan is expensive if you never send video, and cheap if you use every review you are paying for. V1's tiers are priced against that logic: Foundations at $100 per month for four analyzed swing videos, Elite at $250 per month for unlimited reviews plus a monthly call, and a $59.99 single lesson for golfers who want to try the format before subscribing.
The membership tiers
V1 keeps the structure simple: two recurring memberships and one no-commitment lesson. Everything is month-to-month — there is no annual contract to sign.
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Foundations — $100 per month
Four analyzed swing videos per month, unlimited chat with your dedicated instructor, the same certified coach every session, and drills built around your tendencies. Cancel anytime.
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Elite — $250 per month
Unlimited analyzed swing videos, unlimited chat, one 15-minute video call per month, and the same certified coach every session. Cancel anytime.
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Single Lesson — $59.99
One personalized video lesson from a certified V1 instructor with no subscription or commitment. The low-risk way to try the format.
Which tier should you pay for?
The right tier is set by how often you practise, not by how good you are. Coaching only pays for itself if you use the reviews you are buying.
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Practising once a week or less
Foundations. Four reviews a month roughly matches one swing sent per practice session, which is the natural cadence for most amateurs.
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Practising several times a week or working through a rebuild
Elite. Unlimited reviews mean you can send a swing after each session while a change is being installed, and the monthly call is useful for planning.
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Not sure yet
Single Lesson. Get one full analysis for $59.99, see whether the format fits how you learn, and upgrade to a membership if it does.
How this compares to in-person lesson pricing
In-person lessons are priced per hour, and a beginner or rebuilding golfer typically needs several before a change sticks. The comparison worth making is not price against price — it is how much coaching attention each option buys over a month.
A monthly membership buys a repeating loop: send a swing, get an analysed lesson, work the drill, send the next swing. Per-hour lessons buy a burst of attention followed by a gap you fill on your own. Neither is universally better, but for golfers building a swing over months, frequency usually beats intensity.
If exact in-person pricing matters to your decision, check with a local teaching professional — rates vary considerably by region and by coach, and we would rather not quote a number for someone else's business.
What is included at every price point
Regardless of tier, the coaching itself does not change: a certified V1 instructor reviews your actual swing, and the lesson comes back as a voice-over video with slow motion, drawn lines, and angle overlays. Lessons are stored in your profile so nothing you paid for disappears, and there is a first-lesson guarantee — if you are not happy with your first video lesson, you are refunded, no questions asked.
